Patented K18 is not just a temporary fix — it’s the first product to utilise biomimetics to reconnect keratin chains once broken by bleach, colour, and chemical services, resulting in soft, smooth, strong hair with bounce that feels like new.
The more damaged the hair, the more dramatic the results. We have loved seeing these amazing results first hand in salon, where the K18 treatment is our current go-to for dramatic results on all hair types.
When hair gets damaged, the polypeptide chains that make up the inner structure of hair strands break. These chains are responsible for hair strength and elasticity, so when they become weakened or disconnect hair loses its resiliency and strength—or the look and feel of healthy hair.
Traveling into the inner-most layers of hair to reach the core polypeptide chains (keratin chains), the revolutionary K18Peptide™ is just the right size and makeup to fit in and reconnect these broken chains and re-conform any disturbed disulfide bonds. This reconnection is what renews hair for that like-new look and feel.
We run through the top 5 most popular hair treatments that will make an instance difference to how your hair feels.
Redken Acidic Perfecting Concentrate Leave-In Conditioner is Redken's most concentrated all-in-one formula for strength repair for all types of damaged hair.
This conditioning leave-in treatment provides ultimate strength repair, intense conditioning and hair color fade protection.
This leave-in conditioner repairs strength in damaged hair, provides heat protection up to 450 degrees, tames frizz, adds shine and reduces hair breakage.
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A leave-in treatment mask for all hair types that clinically reverses damage in 4 minutes.
The patented peptide technology works to repair damage from bleach, color, chemical services & heat – restoring strength, softness, smoothness, and bounce to hair.
To repair start by using K18 after the first 4-6 washes. Then switch to maintenance mode for a boost of renewed strength, softness, smoothness, and bounce when needed.
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The best selling original treatment for bleach damaged hair that repairs and strengthens hair by rebuilding the internal bonds of your hair.
This weekly at-home treatment, is not a conditioner, it reduces breakage and visibly strengthens hair, improving its look and feel.
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Brelil Bio Beauty BB Cream is a fantastic leave-in cream spray which is suitable for all types of hair that has 10 incredible benefits including: smoothes, enhances, and protects hair fibres.
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SHOP ALL HAIR TREATMENTS
What Can I do to prevent breakage?
Breakage is caused when protein bonds are depleted, and if it’s chemical breakage (such as haircolour and most often highlights), then the hair is lacking a protein bond connection,
The Redken Extreme range is formulated with a strengthening protein complex, this product provides benefits to ensure hair that’s healthy-looking and resilient.
Extreme Shampoo is formulated with Redken's Strength Complex which contains Amino Acids and Arginine to strengthen and fortify the hair, and Citric Acid to condition and add smoothness.
Anti-Snap is used at home, once you get out of the shower, on towel dried hair. Apply it as a leave-in treatment and then style as usual.
Manage and treat your dry, damaged hair with the complete Extreme hair care system.
]]>Raise your hand if you’ve ever witnessed someone pulling their split ends apart or done it yourself. Now that everyone reading this has raised their hand, let’s clarify: Don’t do that! And stop someone else from doing it. Tell them, no, that is your hair telling you that it is, in fact, breaking.
Yes, it’s true, your hair can actually break. According to Redken Artist Adina Doss, hair breakage occurs when the hair has been compromised and the hair’s proteins are weakened. This can be caused by chemical services such as haircolor or highlighting processes and mechanical services, like heat styling or blow drying.
“A distressed strand of hair will look, well, I always call it cotton candy hair,” says Redken Artist Julie Lahr. “It can look frayed and similar to a flyaway, or sometimes you’ll begin to notice the damage when split ends begin to appear.”
Many things can make hair breakage worse, and unfortunately, they’re habits many people aren’t even aware could be extra damaging to the hair.
First of all, never, never, never pull the strands of hair apart if you see a split end. Sure, it might be fun and satisfying, but you’ll end up paying for it in the long run.“Pulling on a split end is just weakening the hair fiber itself,” Doss says. “And adding heat will definitely make it worse, not better. It may cosmetically look a little better with heat, but the end result is that it can dry out the hair and cause more damage.”
What Products Can I Use To Prevent & Repair Hair Breakage?
Breakage is caused when protein bonds are depleted, and if it’s chemical breakage (such as hair colour and most often highlights), then the hair is lacking a protein bond connection, Doss says. It’s important not to overload damaged hair with conditioners or heavy products but to fix the hair first, says Lahr, in order to strengthen and fortify the hair.
So, what’s one to do when they’re suffering from hair breakage and damage? Redken’s Extreme haircare system for damaged hair can step in to save the day. When used as a system with Redken Extreme Shampoo and Redken Extreme Conditioner, Redken Extreme Anti-Snap Treatment can reduce hair breakage by 73%.
Formulated with a strengthening protein complex, this product provides benefits to ensure hair that’s healthy-looking and resilient. Anti-Snap is used at home, once you get out of the shower, on towel dried hair. Apply it as a leave-in treatment and then style as usual.
Redken has introduced another must-have tool to combat hair breakage and damage caused by heat styling. Redken Extreme Play Safe 3-in-1 Treatment is a heat protective treatment for damaged hair formulated with key ingredients such as plant protein and tourmaline.
This innovative hair treatment reduces damage caused by hot tools, strengthens the hair fiber to reduce breakage, and protects hair from heat up to 450 degrees.
In addition to a strong product and hair care regimen, it’s important to remember that you can treat hair breakage at a salon too, depending on the type of damage you’re experiencing and what you need to strengthen your hair.
Talk to your stylist about how to maintain the integrity of your hair while having the hair of your dreams, Doss says. You might need a haircut to get rid of damage before you treat it and work to build it up.
Patience is key for healing hair damage, but with the right products, it is possible to have healthy, beautiful strands!
Source: Redkem.com/blog